I worked in product and design at Sony, Google and Meta AI, then built a venture-backed AI company. Now I help leaders decide what to hand to AI, what to keep human, and how to move fast without losing their footing.
Most AI decisions aren't technical. They're judgment calls about where to spend money, time and trust. I help leaders make them well, drawing on years inside the companies that build AI and on building with it myself.
A private thinking partner for CEOs, founders and senior leaders making AI calls with real money behind them.
Talks for conferences, leadership offsites and company all-hands, grounded in what actually happens inside AI teams.
From "we should do something with AI" to a plan your team can build, in three weeks.
Every engagement is scoped to the outcome. Share your goals, timing and budget in the form below and I'll reply personally.
Oppenheimer's warning about chasing what's "technically sweet," what it looked like from inside Big Tech, and how leaders keep human agency as AI accelerates.
When AI makes anything cheap to produce, choosing what to make becomes the product. What taste is, and how teams build it on purpose.
A simple rule for how much responsibility to hand AI, from reading your data, to drafting decisions, to acting on its own. Trust gets earned in levels.
We pour enormous intelligence into designing technology. This talk applies the same craft to careers, companies and the lives around them.
I've spent my career where design meets AI.
I was a product manager and designer at Sony, then designed products at Google and Meta AI, including Facebook AI Research. In 2021 I founded LocalAway, an AI company for creator commerce built on the TikTok Shop partner platform and backed by venture investors and Techstars.
I've been writing about technology since 2014. NASA invited me as a creator to cover a Mars launch from the inside.
I live in Switzerland with my family.
